Privacy Policy

Effective Date: January 1, 2025

Our Commitment to Your Privacy

At Fresh Growth, we understand that as a home service contractor, your business information is valuable and sensitive. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our marketing services.

We believe in transparency in everything we do, including how we handle your data. No confusing legal jargon or hidden practices – just straightforward information about our privacy practices.

Information We Collect

When You Visit Our Website

Contact Information: Name, email address, phone number, and business information when you fill out forms or request consultations
Website Usage: Pages visited, time spent on site, and how you found us (for improving our website experience)

Technical Information: IP address, browser type, and device information (standard website analytics)

When You Use Our Services

Business Information: Company name, services offered, service areas, licensing information, and business goals
Access Credentials: Login information for platforms we manage (Google Ads, Facebook, Google Business Profile, etc.)
Performance Data: Campaign results, lead information, revenue data, and marketing performance metrics
Communication Records: Emails, calls, and meeting notes related to your marketing services

Lead and Customer Data

Lead Information: Contact details and inquiry information from prospects generated through our marketing campaigns
Customer Data: Information about your completed jobs and customer feedback (used for case studies and testimonials with permission)

How We Use Your Information

Service Delivery

Set up and manage your marketing campaigns across Google, Facebook, and other platforms
Create and optimize your Google Business Profile and website content
Track campaign performance and generate reports
Provide customer support and account management

Communication

Send you campaign updates, performance reports, and optimization recommendations
Respond to your questions and provide ongoing support
Schedule and conduct strategy calls and reviews

Business Improvement

Analyze campaign performance to improve our marketing strategies
Develop new services and features for contractor marketing
Create anonymized case studies and success stories (with your permission)

Legal and Administrative

Comply with legal requirements and industry regulations
Process payments and maintain business records
Protect against fraud and ensure account security

Information Sharing

We Don’t Sell Your Data

Fresh Growth never sells, rents, or trades your personal or business information to third parties. Your competitor down the street will never get your data from us.

When We Share Information

Platform Integration: We share necessary information with marketing platforms (Google, Facebook) to set up and manage your campaigns
Service Providers: Trusted third-party tools for analytics, payment processing, and customer support (all bound by confidentiality agreements)
Legal Requirements: If required by law, court order, or legal process
Business Protection: To protect Fresh Growth’s rights, property, or safety, or that of our clients

Anonymized Data

We may use anonymized, aggregated data about campaign performance and industry trends for:

Marketing our services to other contractors
Industry research and reporting
Improving our service offerings

Data Security

Protection Measures

Secure servers with encryption for data transmission and storage
Regular security updates and monitoring
Access controls limiting who can view your information
Secure password policies for all team members

Platform Security

When we manage your marketing accounts, we use secure authentication methods and follow platform best practices for account security.

Your Responsibility

Keep your login credentials secure and notify us immediately if you suspect unauthorized access to your accounts.

Your Rights and Choices

Access and Updates

Request copies of your personal information we have on file
Update or correct your business information anytime
Review campaign data and performance metrics through your dashboard

Data Deletion

Request deletion of your personal information (subject to legal and business record requirements)
Cancel services and request removal from our communication lists
Note: Some information may be retained for legal compliance or legitimate business purposes

Communication Preferences

Opt out of marketing emails while maintaining service communications
Choose frequency of performance reports and updates
Update contact preferences anytime

Cookies and Website Tracking

What We Use

Essential Cookies: Required for website functionality and security
Analytics Cookies: Google Analytics to understand website performance and user behavior
Marketing Cookies: To track effectiveness of our advertising and improve targeting

Your Control

Most browsers allow you to control cookie settings. Disabling cookies may affect website functionality but won’t impact our marketing services for your business.

Third-Party Platforms

Platform Policies

When we manage your presence on Google, Facebook, and other platforms, those platforms have their own privacy policies that govern data collection and use.

Data Access

We access only the information necessary to provide marketing services. We don’t access personal information unrelated to your business marketing.

Contractor-Specific Considerations

Customer Lead Privacy

Lead information generated through your campaigns belongs to your business. We help you manage and track leads but don’t use your customer information for other purposes.

Competitive Information

We work with multiple contractors but maintain strict confidentiality. Your business strategies, pricing, and performance data are never shared with competitors.

Industry Compliance

We understand contractor licensing and regulatory requirements may affect data handling. We’ll work with you to ensure our services comply with your industry obligations.

Data Retention

How Long We Keep Information

Active Clients: Throughout service relationship plus reasonable period for business records
Former Clients: Contact information and basic records for legal and tax purposes (typically 7 years)
Campaign Data: Retained to provide historical reporting and account for advertising spend
Website Visitors: Analytics data retained according to platform policies (typically 26 months for Google Analytics)

International Data Transfers

Fresh Growth operates primarily in the United States. If you’re located outside the US, your information may be transferred to and processed in the United States, where our servers and operations are located.

Children’s Privacy

Fresh Growth services are designed for business use. We don’t knowingly collect information from individuals under 18 years of age.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We’ll notify active clients of significant changes and post updates on our website.

Contact Us

Questions about this Privacy Policy or how we handle your information?

Fresh Growth
Website: thefreshgrowth.com
Email: hello@thefreshgrowth.com

Last Updated: January 1, 2025
We’re committed to protecting your privacy and being transparent about our data practices. If you have concerns or questions, don’t hesitate to reach out – we’re here to help, not make your life more complicated.